01
Research before outreach
Every email ReachUp drafts is grounded in something specific about the company it's written to — not a template with a name swapped in.
About
Go-to-market research shouldn't take a stack of tools and a week of your time.
ReachUp turns a single company domain into researched buyer segments, pain points, and a working outreach draft — the kind of output that normally takes a research tool, a list vendor, a spreadsheet, and a copywriter to assemble.
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Why we're building this
Most GTM tooling assumes you already know who you're selling to. In practice, that's the part every early team gets wrong first — the ICP on the slide rarely matches who actually buys.
ReachUp starts from the other direction: read the site, work out what's actually being sold and to whom, and let the segments fall out of that research instead of a guess made in a planning doc.
The company side of that research is well covered by public and licensed data today. The person side — who to actually reach at each of those companies — mostly isn't, unless you rent it from a vendor with its own licensing constraints. That gap is the harder, longer-term problem we're working on, one company at a time.
How we think about the product
Three principles that guide every crawl, segment, and draft we ship.
02
Earn the data, don't rent it
Person-level data is the hardest part of go-to-market and the easiest to fake. We're building a first-party database instead of relicensing someone else's stale list.
03
Show your work
The same research and segmenting steps you watch run in a demo are the ones that actually produce your campaigns — nothing happens off-screen.